ss21:choose future
Our most
Sustainable
Collection yet
With a Cradle To Cradle Certified series of 100% recyclable jackets, 87 % of the collection containing organically grown cotton, and 54% recycled raw materials, Spring/Summer 21 is Napapijri's most sustainable season to date. And as the old adagio goes, this is just the beginning. Mix that with a multi-dimensional, eclectic exploration of Hawaiian natural aesthetic, military heritage, and outdoors lifestyle and what comes to life is a colourful, joyful, future-positive collection that really embodies our Choose Future philosophy.
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The Wonder - Premium Casualwear
Napapijri Circular Series
100% Recyclable, 100% Circular, 100% C2C Certified
Our trailblazing Circular Series of fully recyclable jackets has been recognised with the prestigious Cradle to Cradle Certified™ Gold certification, the World’s most advanced standard for safe, circular and responsible materials and products. In SS21, the Series features a revisited version of the Circular Rainforest - a fully recyclable take on our classic icon - and a light and versatile Circular Windbreaker with full-zip for improved wearability.
The Wonder - Premium Casualwear
Ease: Supima® Cotton
Collection
The luxe side of leisurewear
Soft, strong, colour retentive: our collection of leisurewear created with premium Supima® Cotton collection develops SS21's military inspiration through details and shapes: T-shirts, hoodies, sweaters and sweatpants with thermo-printed labels, applied pockets, and herringbone applications as well as combat trousers and chequered garments inspired by the windows of aviation hangars
Our Icons
The Rainforest Summer
Iconic since 1995
A streetwear staple since 1995, the Rainforest Jacket embodies Napapijri's future-positive, free to be attitude. So much so, that pulling it over has become a symbol of belonging to the Napapijri tribe. Water resistant and windproof, its summer version is light, versatile, and perfect for travelling in both nature and in the city.
Discover our Icons
The Tribe - Streetwear
Urban Collection
Let there be colour
Overlapping Hawaiian flowers, Tiki masks as stand-alone or all-over prints: this collection is all about prints, colours, and hawaiian traditions. A take-down of Napa by Martine Rose’s FW20 collection, it presents a new, monochrome jaquard label, and Hawaiian interpretation of the Rainforest jacket and a trekking jacket that celebrates the overall taste of outdoor adventure evoked by the collection with its colour-block, vintage feel.