The collaboration between Napapjiri and Martine Rose started in FW17 with the Napa by Martine Rose & Napapijri collection. The brand partnered with London menswear designer Martine Rose to create an exclusive collection that takes inspiration from the 90’s fusion of high end fashion and streetwear, a period with a heavy focus on outerwear in which urban youth took high end fashion from the catwalk and made it their own.

Napapijri’s extensive archive and outerwear expertise allowed Martine Rose to choose individual iconic pieces that inspired her and merge them with the bold block colours from her research.

FW20 Napapijri Martine Rose collection
"FW20 Napapijri Martine Rose collection presents a selection of oversized outdoor wear-inspired coats and fleeces that celebrate the laid-back luxury of 1990’s Hip hop artists who transformed sportswear into cult fashion. One of the key pieces is Epoch, a jacket inspired by Napapijri’s mountaineering DNA.

This jacket comes in multiple versions: one includes inner straps so it can be carried with ease, while another has an added fleece gilet for extra warmth and a tougher appearance due to the extra padding. An additional style note is an extra flap on one of the styles’ hood, borrowed from traditional military Parka jackets. Velour baggy tracksuits tie the whole collection together and keep its interpretation of laid-back luxury alive through a deep, earthy palette."