Fully traceable and sustainable wool
FW21 F/W collection continues to choose future with our selection of winter classics made with NATIVA™ wool, a completely traceable and sustainable merino wool produced in Patagonia. From monochrome turtlenecks to jacquard knits, these sweaters have been created respecting the animals, the land, and the farmers who provided us with their precious fiber.
From the farm where the wool is sourced, to the weaving factory where the fabric is created, blockchain technology safely gathers information and connects all the people and processes involved in creating our sweaters, making sure that each step is completed in keeping with the NATIVA™ protocol standards. Much more than a buzzword for technicians, blockchain is what allows complete transparency over the supply chain of our sweaters.
Where the wool is sourced
Where the wool top is combed
Where the wool is spun
Where the Damavand's fabric is created
From Farm to Consumer,
via QR Code
Transparency in the supply chain means we can truly show the journey of Damavand's wool to our customers. Scan the QR code on the Damavand hangtag to to visualize each step of the production process.